Alabama ABC Board Censoring Wine Labels

Apparently a wine label based on an 1895 bicycle advertisement is just too risqué for the delicate sensibilities of Alabama residents.  Or so says the ABC Board, which has deemed it “immodest” and demanded that the wine bottles be removed from bars and grocery stores.

Bob Martin, staff attorney with the Alabama Alcoholic Beverage Control Board, said the ABC’s licensing bureau deemed the label inappropriate last year.

The French painter G. Massias produced this bicycle advertising poster in 1895. A wine with a label featuring the poster has been banned from sale in the state of Alabama because it features a person “posed in an immodest or sensuous manner.”

“It was submitted twice last year, and it was rejected both times,” Martin said. Early this month, however, a citizen sent a bottle of the wine to the ABC board to show it was still being sold in stores, he said. So, the board’s enforcement bureau sent a letter to stores and restaurants statewide, reminding them that its sale was prohibited, Martin said.

Oh, good grief — somebody tattled?  When are we going to grow up in this state?  It’s already illegal to sell sex toys; now we’re banning wine labels with what I’d venture to call tasteful depictions of nudity?  All for the sake of the children, I guess.  Hey, maybe we should ban field trips to art museums too.  Or take away their mirrors when they reach puberty.

And just to add to the creepy:

Several restaurant owners, retailers and distributors declined comment when contacted Thursday by the Press-Register. Licenses to sell or serve alcoholic beverages are renewed yearly, with applications due by Aug. 1.

Gee, I wonder why they were afraid to declined to comment.

9 Responses to “Alabama ABC Board Censoring Wine Labels”

  1. Kiki says:


  2. You sound surprised…

  3. Kathy says:

    You sound surprised…

    I know I shouldn’t be, but I keep thinking our public officials will get their priorities straight. Dream on, right?

  4. Del says:

    The husband and I discussed this news item this morning and decided that the next governor needs to run on a “Rein in the ABC” platform. They are on some kind of wacko power trip that is making our state look like a big idea farm for Simpsons writers (remember the flap about “David’s doodle”?)

    They like to come swaggering through bars in downtown Mobile wearing their flak vests all festooned with weapons, giving customers the ol’ stinkeye. At BayFest last year, they were stopping people on the street – not at the point of sale, but after they’d purchased beers and were walking along sipping them – to demand that they produce ID. I’m no fan of BayFest but the whole “May ve haf your papers?” comparison is, well, pretty apt.

  5. Don says:

    A “down-home redneck” sort of post written by an Alabamian living in Germany. “Hot Lusty Wine: Forbidden in Bama”, is @

  6. Renee says:

    oh, good grief

  7. Bill says:

    At least it wasn’t a nekkid dude. That would be gay and REALLY offensive.

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